CONCEPT OVERVIEW
Since its inception in 2006 Mucho Burrito has been committed to delivering mucho guest satisfaction by creating authentic, Mexican-inspired food that lives up to our promise: Fresh Mexican Grill. Mucho Burrito only serves food that is mucho real and mucho fresh. It's made by hand right in front of our guests' eyes, using only the freshest ingredients, free of artificial flavours and preservatives.

With the launch of the 'Real Food Manifesto' in 2013 Mucho Burrito continues to raise the bar in the fast-casual dining category. Today there are over 100 Mucho Burrito locations across North America. Mucho Burrito is part of the publicly traded MTY Group. TSE:MTY

Mucho Burrito is the #1 Fast-Casual restaurant brand in the Mexican food category. We offer premium quality food in an upscale environment at a premium price point to your typical fast food restaurant. We bridge the gap between Quick Service Restaurants and Casual Dining establishments.

Fast-Casual dining is the fastest growing food service segment in North America and Canada. Today's discerning guests are demanding premium quality products, served quickly in a better environment and are willing to pay a premium for the total experience. Experience the taste of success with this growing food service trend! The Canadian consumer is ready for a whole new upscale, gourmet Mexican dining experience; and Mucho Burrito is ready to deliver!

FRANCHISE FEE
$30k-Street or Food Court-10 year term
Approximate investment: $400k-$500k

QUALIFICATIONS
Minimum unencumbered cash: $150k
Net worth: $300k
Royalty Fee: 6%
Advertising Fee: 4%

TARGET MARKET :
Adults 25-44 years of age.
Suitable for all business sectors & types.

LOCATION AND SEARCH CRITERIA:

- The typical size of a Mucho Burrito restaurant is 1,400 to 1,700 sq. ft.

- Food court size is 350 to 500 sq. ft.

- They are usually located in neighbourhood and community strip malls, power malls, shopping malls, universities, airports and downtown business districts.

TRAINING AND SUPPORT:
Classroom lectures, hands-on training and even cooking classes! Mucho Burrito University (MBU) offers an intensive training program teaching the skills necessary to become a successful Mucho Burrito Franchise partner. You’ll graduate with a comprehensive understanding og our burrito making business.

But hold onto your sombreros!
We don’t stop there.
Each franchisee receives comprehensive training in all aspects of owning and operating a Mucho Burrito franchise. The training also includes operational, marketing and hands on in restaurant training. Prior to opening, franchisees train for 4 weeks in accredited Mucho Burrito team on-site before opening to help ensure that everyone knows exactly what they should be doing when the doors finally open.

MARKETING SUPPORT
Mucho Burrito’s marketing department provides you with marketing training, a user-friendly marketing guide and best in class industry sales drivers for your business. Upon joining Mucho Burrito you will receive immediate assistance in developing and executing an opening Local Store Marketing plan an ongoing marketing and business plan that focuses on your first year in business.

In addition to the support we provide to you at the locaql level, Mucho Burrito ensures that the brand is top of mind with our core guests to encourage trial and repeat visits. The Mucho brand image is one of our key strengths and we work hard every day to deliver consistent and meaningful brand communication to our target guests right across the country. We’re continually working to get the “Fresh Mexican Grill” message out through advertising and social media efforts. We also make it a point to add menu items frequently to give guests new and exciting options.

The Marketing team continually invests in new products innovations, consumer research and measures guest feedback to ensure that we are delivering on our brand promise and keeping our guests happy!

For more information, please fill our information request form.

Why Choose La Diperie

At the base of every creation is a simple vanilla ice cream cone dipped in a generous helping of top-quality Belgian chocolate, to which is added the topping of your choice. In other words, the artisanal-based concept of La Diperie relies on a mixture of tasty chocolates emphasized by original trim, enhancing a simple vanilla ice cream.

La Diperie Raises the Bar

La Diperie has not only met the bar, it has raised it! Customer get to let their creativity run wild by concocting their very own delights. They select from a bevy of 100% real Belgian chocolates conceived by our exclusive confectionaries and then pair it with over 20 choices of toppings, leaving each customer with a vast array of creative and tasty options. Our ice cream artist then dips and tops the cones as requested. However amazing the experience is, nothing competes with the look of joy on their face when handed their very own personalized cone!

Ice Cream Gone Viral

Each handmade treat is relished by the customer for both taste and appearance. So much so that customers of all ages are snapping and sharing their personal creations through social media, further adding to the fun experience we know as La Diperie!

How it All Started

The focus was simple in hindsight but pioneering in foresight. La Diperie was inspired from a growing desire to provide a high-quality product that was original, attractive to the eye and most importantly delicious.

As a result of its inception a unique and charming concept was born. It is the result of leadership, business acumen, passion, creativity and hard work that La Diperie quickly became the fathering place for sweet connoisseurs and foodies!

“Value, quality and customer satisfaction serve as the guiding principles that drives us to serve the best product at the best price!”

Values First

We wish to extend the La Diperie family with partners who share our passion.

Our client’s satisfaction is our highest priority. We want to offer what is best, at the best possible price.

Innovation

La Diperie is always setting the bar! Whatever we do, we want to do it best! We are constantly developing and introducing new menu items such as; Hard Ice Cream, Nespresso Coffee, Hot Chocolate, Lava Cakes, Frozen Cakes, Ice Cream Sandwiches, Vegan Pops, Vegan Cookie Dough, Waffles and much, much more!

What Size Space?

Each location must be approved by La Diperie. On average, each full sizes La Diperie shops needs to be approx. 400-1200 square feet of space to operate efficiently. Combo units or store -in-store units may require as little as 150 square feet as a result of shared storage areas.

Designing Store

Our design services are required in order to ensure conformity and maximize efficiency.

Support

In order to run your franchise smoothly and efficiently, you will receive a theory training, which entails going through a complete and confidential manual with regards to operations, procedures, business standards, recipes, food cost calculations and customer service requirements etc.

- Access to our distribution list of approved suppliers and inventories for consistent, quality supplementary materials like cups, cones, mix, dip and spoons.

- Your shops..delivered – the elements that make up the charming La Diperie atmosphere are consistent from shop to shop with pre-built components that come custom-fitted for your space and ready to install.

- One-site start-up assistance, ongoing training, and location visits to help you every step of the way.

- Assistance with the development of initial and ongoing marketing campaigns to attract, inform and retain guests.

Steps to Ownership

1.     Introduction and Application: We would like to understand a little bit more about you, your experience and your plans for owning a La Diperie Franchise.

2.     Information: We’ll discuss the overall general qualification requirements, along with your territory(ies) of interest, and an overview of the overall process.

3.     Approval: Your application is analyzed, and a territory of interest is determined.

4.     Location: A meeting with our exclusive real estate agent is organized to find the best location possible for a future prospective La Diperie Franchise,

5.     Due Diligence: If you wish to move forward, we’ll provide you with our Franchise Disclosure Document (FDD), which covers in detail, the La Diperie franchise opportunity, along with the requisite franchise agreement documents you’ll be signing in order to have everything reviewed by your legal counsel.

6.     Award: Once all requisite documents are signed, and all fees have been paid, you will be officially welcomed into our family!

For more information, please fill our information request form.

Valentine is a quick-service restaurant chain with more than 100 locations across Quebec and Ontario. The chain was established in 1979 and is famous for its steamed hot dogs, fresh potato fries and delicious poutine.

GROWTH OF THE NETWORK

Over the years, Valentine has developed a superior franchise model delivering growth and consistent returns for their franchisee partners.

At the core of Valentine’s success is our direct involvement with our franchisee partners, who help us guide the business with their implication in our committees and regional meetings held each year. This continued communication and trust that we will adjust to market forces in a timely manner has built a strong relationship between our head office staff, franchisee partners and their employees. It’s has been a key driver to our success, proven with over 40 years of serving great food to Canadians.

As part of the MTY Food Group Inc., Valentine belongs to a network of restaurants which thrive on 3 main principles. EXCELLENCE, DEDICATION, INNOVATION, which make up the company DNA. These three principles have made MTY Food Group Inc. one of the largest franchisors in Canada’s restaurant industry.

MTY Group is a family whose heart beats to the rhythm of its brands, the very soul of its multi-branded strategy. For over 35 years, it has been increasing its presence by delivering new concepts in quick-service restaurants and making acquisitions and strategic alliances that have allowed MTY Group to reach new heights year after year.

By combining new trends with operational know-how, the brands forming the MTY Group now touch the lives of millions of people every year. With over 7000 locations worldwide and the multitude of flavours of its many brands, MTY is able to satisfy the different tastes and needs of consumers every day.

MTY Group (www.mtygroup.com) is a publicly traded company which trades on the Toronto Stock Exchange under the Symbol MTY. (TSX:MTY).

SITE SELECTION

The size of a typical Valentine is approximately 1200-1500 square feet, while a food court location is around 400-500 square feet.

In order to offer you peace of mind, every step of the construction will be led by the corporate office team, with constant feedback provided at each critical step.

TRAINING

Training and coaching are essential to the success of any restaurant. We provide a complete training course with hands on experience in our training center during an intensive two-weeks, where you will have the opportunity to learn every step of the operations and important management skills. Our training center is located in Saint-Hyacinthe, Quebec.

Standard Costs and Fees

Total Invest Range* : $325,000-$375,000

Capital Required : 35%

Initial Franchise Fee : $25,000

Ongoing Royalty Payment : 5% of sales

Advertising Fee : 2.5% of sales

Terms of Agreement : 10 Years

*May vary depending on the location, size and site conditions.

OPERATIONAL SUPPORT

Each Valentine territory is supervised by our strong group of field managers, these managers visit your restaurants on a regular basis to provide support and guidance as your business grows. This support starts day one and continues throughout your partnership with us.

MARKETING AND PROMOTION

In addition to the Valentine National marketing structure, whose social media presence has won awards this year, franchisees have ongoing access to a team of marketing consultants to help them boost their restaurant sales through strategic local marketing initiatives.

SUPPLY CHAIN

Valentine manages its own distribution center, providing cost effective and simple ordering procedures to all our franchisees. We maintain over 300 different products in inventory, including food, equipment, and promotional materials, ensuring you can focus on your business and not worry about supply management.

For more information, please fill our information request form.

GOOD FOOD IS MEANT TO BE SHARED.

Greek cuisine is comfort food – we know it, we crave it, we love it. Mr. Souvlaki has been in the business for over 17 years and in 2017, we unveiled a brand-new look and vibe. If you’ve known us from before, wait till you see us now! We pride ourselves in the staples of our brand, our souvlakis and tzatziki, made from scratch. Our food is simple yet flavorful, fast yet fresh. We serve authentic Greek cuisine with a refreshed menu offering incorporating all the classic favorites, such as gyro and spanakopita, as well innovative menu items, such as our Zeus and Spartan Salad Boxes and The Mister (our signature pita loaded with fries!). The first location opened in the heart of Toronto’s financial district, and we’ve grown to 18 locations across Canada.

MODERN SOPHISTICATION

Mr. Souvlaki is a growing brand with locations in major shopping centers, office towers, and street locations.  Our store design offers a fresh and modern look that is approachable and inviting for our customers. With eye catching design elements designed to stand out against the competitors, Mr. Souvlaki aims to provide a complete food and customer service experience to our guests to leave them feeling excited about their meal and wanting to come back again and again.

STEP BY STEP, WE PROVIDE AWARD WINNING SUPPORT

SITE SELECTION. TRAINING. MARKETING SUPPORT. WE HAVE YOU COVERED!

No matter the level of experience in running your own business, the Mr. Souvlaki team will be with you every step of the way. All you need is a positive attitude, a determination for success and an entrepreneurial spirit.  Mr. Souvlaki is a 2-time winner (2018 & 2019) of the Franchisees’ Choice Designation Award from the CFA Awards of Excellence Program. This awards program recognizes the best of the best in Canadian franchising and honors CFA members with the highest franchisee satisfaction rankings.

As part of the MTY Group, becoming a Mr. Souvlaki franchise owner means you will benefit from the following:

Purchasing power from our volume discounts

Site selection expertise from our experienced real estate team

Training and operations support from our highly skilled operations team

Marketing and advertising power as part of a large franchise system

Continues guidance and support from the franchisor pre- and post-opening

FINANCIAL INVESTMENT

Total Investment Range: $280K - $350K*

Capital Requirement: 35%

Franchise Fee: $30K

Ongoing Royalty Payment: 6% gross sales

Advertising Fee: 3% of gross sales, payable monthly

Terms of Agreement: 10 Years

*May vary depending on the location, the size, and the site conditions.

SOLID FOUNDATION

EXCELLENCE. DEDICATION.  INNOVATION. These three principles have made MTY Food Group Inc. one of the largest franchisors in Canada’s restaurant industry.

MTY Group is a family whose heart beats to the rhythm of its brands, the very soul of its multi-branded strategy. For over 35 years, it has been increasing its presence by delivering new concepts in quick-service restaurants and making acquisitions and strategic alliances that have allowed MTY Group to reach new heights year after year.

By combining new trends with operational know-how, the brands forming the MTY Group now touch the lives of millions of people every year. With over 7000 locations worldwide and the multitude of flavours of its many brands, MTY is able to satisfy the different tastes and needs of consumers every day.

MTY Group (www.mtygroup.com) is a publicly traded company which trades on the Toronto Stock Exchange under the Symbol MTY. (TSX:MTY)

For more information, please fill our information request form.