Description

Valentine is a quick-service restaurant chain with more than 100 locations across Quebec and Ontario. The chain was established in 1979 and is famous for its steamed hot dogs, fresh potato fries and delicious poutine.

 

GROWTH OF THE NETWORK

Over the years, Valentine has developed a superior franchise model delivering growth and consistent returns for their franchisee partners.

 

At the core of Valentine’s success is our direct involvement with our franchisee partners, who help us guide the business with their implication in our committees and regional meetings held each year. This continued communication and trust that we will adjust to market forces in a timely manner has built a strong relationship between our head office staff, franchisee partners and their employees. It’s has been a key driver to our success, proven with over 40 years of serving great food to Canadians.

As part of the MTY Food Group Inc., Valentine belongs to a network of restaurants which thrive on 3 main principles. EXCELLENCE, DEDICATION, INNOVATION, which make up the company DNA. These three principles have made MTY Food Group Inc. one of the largest franchisors in Canada’s restaurant industry.

MTY Group is a family whose heart beats to the rhythm of its brands, the very soul of its multi-branded strategy. For over 35 years, it has been increasing its presence by delivering new concepts in quick-service restaurants and making acquisitions and strategic alliances that have allowed MTY Group to reach new heights year after year.

By combining new trends with operational know-how, the brands forming the MTY Group now touch the lives of millions of people every year. With over 7000 locations worldwide and the multitude of flavours of its many brands, MTY is able to satisfy the different tastes and needs of consumers every day.

MTY Group (www.mtygroup.com) is a publicly traded company which trades on the Toronto Stock Exchange under the Symbol MTY. (TSX:MTY).

 

SITE SELECTION

The size of a typical Valentine is approximately 1200-1500 square feet, while a food court location is around 400-500 square feet.

In order to offer you peace of mind, every step of the construction will be led by the corporate office team, with constant feedback provided at each critical step.

 

TRAINING

Training and coaching are essential to the success of any restaurant. We provide a complete training course with hands on experience in our training center during an intensive two-weeks, where you will have the opportunity to learn every step of the operations and important management skills. Our training center is located in Saint-Hyacinthe, Quebec.

 

Standard Costs and Fees

Total Invest Range* : $325,000-$375,000

Capital Required : 35%

Initial Franchise Fee : $25,000

Ongoing Royalty Payment : 5% of sales

Advertising Fee : 2.5% of sales

Terms of Agreement : 10 Years

 

*May vary depending on the location, size and site conditions.

 

OPERATIONAL SUPPORT

Each Valentine territory is supervised by our strong group of field managers, these managers visit your restaurants on a regular basis to provide support and guidance as your business grows. This support starts day one and continues throughout your partnership with us.

MARKETING AND PROMOTION

In addition to the Valentine National marketing structure, whose social media presence has won awards this year, franchisees have ongoing access to a team of marketing consultants to help them boost their restaurant sales through strategic local marketing initiatives.

SUPPLY CHAIN

Valentine manages its own distribution center, providing cost effective and simple ordering procedures to all our franchisees. We maintain over 300 different products in inventory, including food, equipment, and promotional materials, ensuring you can focus on your business and not worry about supply management.

For more information, please fill our information request form.