Description

Premium comfort-food with a casual & inviting ambiance

We prepare our meals from scratch using only the very best ingredients. This level of attention to detail allows us to proudly serve an unparalleled quality that is unmatched in our industry. We put in this degree of effort because we strongly believe that our guests deserve the best!

 

A Brand You Can Trust

In 2017, Bâton Rouge celebrated its 25th anniversary and made its mark in the restaurant industry since the time when red glowing wooden logs were used to fire up the ovens in 1992. Today, Bâton Rouge menu continues to feature bold flavours such as best-selling pork back ribs, slow-cooked to fall-off-the-bone perfection and basted with our signature homemade barbecue sauce.

Over 3 million BBQ pork back rib portions sold annually.

 

More Than 107 Years of Operational Expertise

The Bâton Rouge operations team has more than 107 years of combined expertise in the restaurant industry. From the restaurant design to cooking operations, the team shares its knowledge and competencies with the franchisee network on a daily basis. Their hands-on approach helps to improve restaurant efficiency and maximize profitability.

Bâton Rouge restaurants range in size from 5,500 to 8,000 square feet, seating an average of 230 guests.

 

INVESTMENT AND SUPPORT

At Bâton Rouge, we believe that opening a franchise in the restaurant industry must be a clear and well-informed decision, understanding all aspects of the investment and its undertakings. The information below is destined to help you decide if opening a Bâton Rouge franchise is a good choice for you Furthermore, our market development specialists will be happy to answer any questions you make have.

 

Total Investment

     -$1.8 - $2.5 million

     -Royalty Fee: 5% of gross sales

     -National Advertising Fund: 2% of gross sales

     -Local Area Advertising Required: 1.5% of gross sales

 

Pre-Opening Support

Have you found a site where you would like to open your future restaurant? If so, we will help you determine whether it is a site with potential. If not, our development team will be able to suggest sites they have already identified as having high potential. From architect drawings and interior design, to operational configuration of the kitchens, our development team takes care of everything for you. From the first shovel in the ground to the delivery of the keys of your new restaurant. Our operations team will offer you thorough, hands-on training preparing you to operate your restaurant as of opening day. We will guide you through every step of the process.

 

Marketing

The SEO, the SEM, programmatics ... are you familiar with e-marketing? Regardless, our marketing team is made up of professionals who manage the national marketing fund and ensure that every dollar is spent strategically and efficiently. The team develops annual marketing plans that combine electronic and conventional media in order to maximize your profitability and promote the brand in which you have invested.

 

Operations

How do you manage everything from restaurant facilities to staff and customer service whilst maximizing profit margins? This is the mission of the operations team at Bâton Rouge. From our Executive chef who has more than 25 years of experience to our Operations team that has more than 107 years of combined experience, the team is dedicated to achieving a combination of franchisee success and customer satisfaction.

 

Purchasing

Monitoring commodity markets, negotiating bulk purchasing agreements, ensuring distribution and sufficiency of stocks - this is exactly what our purchasing department does for our franchisees every day. Whether it's food, packaging, uniforms or equipment, MTY Group’s Purchasing department is made up of experienced buyers who use the purchasing power of the group to provide its franchising partners with the best quality items at the best price.

 

Franchisee Selection Process

Choosing to open a franchise is making the decision to become a business partner with another business, a franchisor. This decision is, for both partners, a process that must be done diligently and transparently. Here are the key steps, from the first point of contact to the opening of the restaurant doors to ensure a win-win partnership for both parties.

 

     1. Submit an application

     2. Interview process

     3. In-store observation days

     4. Due diligence period

     5. Site discussion & secure financing

     6. Selection committee approval process

     7. Finalize agreements & training period commences

     8. Restaurant opening

 

Opportunities

Bâton Rouge is always looking for franchising partners. We have several areas in which we would like to open a new Bâton Rouge restaurant. Already have a restaurant and want to join the family? Contact us! For more information, please fill our infomration request form.